Yup. That's how it feels, but worse still, that has actually been my experience.
Having tried traditional advertising at various times in the course of my 30+ years in our little industry, I had come away with the equivalent of once bitten, twice shy. Early on I realized I had to be creative even in that area of my business and devised and implemented ways of marketing that were new and unique. And worked. I had never tried social media ads though and was curious. So after a long spell of deliberation, I decided to jump into the fray and try some FB advertising on my business page.
I am a strategist. While it might look like I am simply flying by the seat of my pants that is far from the case. I do a lot of analyzing before I jump and then I do a lot of experimenting to test my hypotheses. Instinctively I felt that the 'boost you page' option was not what I was looking for. I do not just want 'likes' for my page, I want to develop my community. I finally decided that I had to just jump in and thrash around for the last bit of the process and one evening I did my first 'boost post' promo. It was fun with all the usual encouragement that one gets from more 'likes' and 'people seeing this post' and I even got one order. It all seemed promising. But what I noticed over the weeks would change my mind. It actually seemed like when I wasn't boosting a post that my organic reach was considerably less than usual. Was this a scheme on the part of FB to force me to advertise to reach my followers?
And then my son sent me this link confirming my findings:
For years I have been slowly gathering followers and fans on my FB pages and have enjoyed the process and the interaction. Until a few weeks ago when FB changed their way of doing things. At first I tried to be a big girl and comfort myself by saying it can't be that bad and that they have a right to run their company the way they want, but I have to admit it has become increasing difficult to maintain a positive attitude.
I only have a few thousands followers (as compared to the fellow in the video), but I can clearly see the effects that he speaks of in my statistics. I don't think ignoring the situation is the answer, and I am too smart to cultivate a bazillion followers through advertising just to feed their monster!
Back to square one. And back to one of my favorite pastimes, figuring out another way to do something... :-)